What Rory Sutherland Teaches Traders About Running Winners

Sponsored by Pepperstone

Why can’t I run my winners? It’s one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don’t work.

So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: “the question is a lazy formulation of the problem.” And I apply it to running winners.

Turns out the reason most traders never solve this is because they’re asking the wrong question. We work through better ones, and what changes when you do.